💥 THE WHISPERS ITV DON’T WANT YOU TO HEAR 💥 Olivia Attwood and the ‘Mean Girl’ Murmurings — As Pete Wicks, JoJo Siwa and Chris Hughes Gossip Swirls, Insiders Reveal What Bosses Are Privately Panicking About

Rarely do ITV executives agree so unanimously on anything — but for over a year now, one directive has echoed through the corridors of Television Centre:

 Find the next Holly Willoughby.
 And find her fast.

Since Holly Willoughby walked away from This Morning in 2023, bosses have been desperate to crown a successor — a warm, relatable blonde with mass appeal and long-term potential.

At first glance, Olivia Attwood looked like the perfect fit.

Glossy. Popular. Confident.
A Love Island breakout who became an ITV2 staple and a ratings-safe pair of hands.

Privately educated but carefully marketed as “the girl next door”, Olivia was being quietly moulded into ITV’s next golden girl.

But now… the whispers are getting louder.

And behind closed doors, executives are said to be nervous.

 The Divorce That Changed Everything

The turning point came this week with confirmation that Olivia, 34, is divorcing her professional footballer husband Bradley Dack after just two years of marriage.

On paper, it was framed as a clean break.

Behind the scenes?
Insiders say it’s anything but.

“This one could get toxic,” one ITV source admitted.
“And that’s the last thing the channel needs right now.”

 Pete Wicks — And the ‘Unwholesome’ Friendship

For months, rumours have circulated about Olivia’s “friendship” with Pete Wicks — her Kiss FM co-host and long-time confidant.

Last summer, the pair were photographed looking conspicuously close on a work trip to Ibiza.

They laughed it off.
They denied anything romantic.

But insiders weren’t convinced.

“Those who work with them describe them as work husband and wife,” one source told me.
“They’re closer than close.”

So close, in fact, that ITV bosses reportedly held anxious meetings, worried the optics could derail years of careful brand-building.

 ‘Not Quite the Nice Girl’

Behind the scenes, a more damaging narrative has begun to take shape.

“She’s not very nice,” one senior ITV insider said bluntly.
“That’s the problem.”

According to multiple sources, Olivia’s relationships — personal and professional — have left a trail of discomfort.

On her own wedding show, Olivia Marries Her Match, she repeatedly mocked Bradley’s height.

“I thought I’d end up with a taller man… we adapt,” she joked.

Friends of Bradley weren’t laughing.

“It was unnecessary,” one said.
“It was nasty.”

As one ITV source put it:

“Imagine a man saying that about a woman. There’d be outrage.”

 Chris Hughes, JoJo Siwa — And Old Scores

Olivia’s reputation didn’t begin with Bradley.

Her explosive Love Island relationship with Chris Hughes was so popular it earned them their own spin-off — Chris & Olivia: Crackin’ On.

But viewers were unsettled by what they saw.

The show ended with their split — and insiders say the bitterness never really faded.

Chris has since moved on with JoJo Siwa, whom he met on Celebrity Big Brother. Friends describe him as “deliriously happy”.

Olivia, however, is said to have made pointed comments online — at one point implying JoJo’s fame was the real attraction.

Chris’s team eventually stepped in.

“It was so mean,” one friend said.
“They broke up seven years ago — but she still felt entitled to comment on his life.”

 Trouble at Loose Women?

Even on Loose Women, where Olivia joined as a panellist in 2023, eyebrows have been raised.

She reportedly insists on bringing her own glam squad, rather than using the show’s in-house team — a move that left colleagues “bewildered”.

“She’s meant to be down-to-earth,” one insider snapped.
“But she acts like she’s above everyone else.”

Perhaps most tellingly, her former best friend and personal assistant Ryan Kay — once inseparable, even sharing matching tattoos — has reportedly cut ties with her entirely.

 ITV’s Worst Fear

ITV has invested hundreds of thousands into Olivia’s rise — funding shows, branding, and her move into a sleek South London pad.

Now, insiders say the nightmare scenario is looming.

“The fear is Bradley talks,” one source said quietly.
“And reveals she’s not the golden girl ITV wants her to be.”

In the ruthless world of television, perception is everything.

And right now, the image ITV spent years crafting is starting to crack.